Spotlight: The Gothic Theatre

Posted on 10/12 at right around 07:16 pm

The Gothic Theatre has grown with Gigbot Pro. This historic 1,000 person venue underwent a major renovation and reinvention under it’s new owner, Steve Shalk. Gigbot Pro has helped the Gothic and it’s staff continue to innovate by fostering the theatre’s new brand while enabling them to effectively and efficiently promote their events to a new generation of audiences.

The Gothic Theatre is a landmark in the community of Englewood Colorado, a neighborhood just south of Denver on Broadway, the main axis of the city. The theatre’s grand art deco style has graced Denver residents who came to view the venue for the better part of the 20th century. Time and neglect were taking it’s toll on the venue when, in 1998 a dedicated group led by new owner Steve Shalk assumed leadership and transformed the Gothic into an architectural and musical precedent for the entire Colorado Front Range. (Steve was a prop master for the film industry in Southern California before coming to Denver. He used to build sets for movies. A handy guy he is. His craftsmanship is evident in throughout the venue.)

With progressive management steering the Gothic, it was clear that the next step in the rebirth of the venue was establishing and growing it’s brand and promotional power. The Gothic was transformed for the 21st century as an independent establishment for watching great music. Now it needed to let people know it.

Gigbot Pro provided it’s full range of promotional and ticketing tools to bring the Gothic’s shows online to a new generation of concert goers. The platform quickly proved it’s worth, and soon, Gigbot Pro was also used to drive Steve’s next music venue, Moe’s Barbeque. Gigbot Pro’s nimble platform was able to easily adapt to accommodate this restaurant-live music venue hybrid. We even threw a bowling alley to the equation! And with Gigbot Pro’s partner show feature, shows between the Gothic and Moe’s can be cross promoted between the two sites with a mouse click.

The Gothic Theatre has reinvented itself as a progressive independent music venue living online in the 21st century, without sacrificing it’s early 20th century ambiance and atmosphere – both in person and online. Gigbot Pro is proud to have supplied the customized design and promotional power to bring the Gothic’s brand online and into it’s ticket-buyers in-box, daily calendars, in-venue Kiosks screens and to be able to enjoy the ticketing returns all from a single log in.

• The Gothic Theatre: gothictheatre.com

Posted by Sean Porter

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